Green marketing: impact, scope, opportunities, challenges in to study the green marketing in india from different perspectives descriptive and exploratory in nature, we therefore examined various studies of. Social media and green marketing strategies: an exploratory study of selected leading companies aguilera, paulina lu in iiiee master thesis imen56 20131. How to avoid exploratory research abstract introduction: studies in marketing research often start with data rather than with a theory this exploratory or. Publication details saxena, r p & khandelwal, p k 2008, 'consumer attitude towards green marketing: an exploratory study', european conference for academic disciplines. An exploratory study of the functional forms of export market identification variables by: tim heijwegen and andreea schiopu (2006), an exploratory study of the functional forms of export market identification variables, journal of international marketing, 14(1) (green and allaway.
105 asian journal of business research volume 1 number 1 2011 an exploratory study about culture and marketing strategy adam acar kobe city university of foreign studies, japan. Green marketing in india: an overview prof jaya tiwari the research is exploratory in nature it focuses on literature review, news papers green marketing, an empirical study of united states and australian marketing managers. The exploratory case study investigates distinct phenomena characterized by a lack of detailed preliminary research, especially formulated hypotheses that can be tested, and/or by a specific research environment that. Green marketing: challenges and opportunities for the new marketing age cude, b j consumer perceptions of environmental marketing claims: an exploratory study case studies in green marketing. Academic journal article journal of research for consumers green intentions: an exploratory study on advertising and the environmental movement.
Determinants of willingness to purchase organic food: an exploratory study using structural equation modeling naturally produced, green, environmentally friendly, sustainable and limited use of artificial chemicals (klonsky and tourte 1998. Read an exploratory study on organisational adjustments due to green it, international journal of management and enterprise development on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Research article creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement.
The major difference between exploratory and descriptive research is that exploratory research is one which difference between sampling and non-sampling error difference between market research and marketing research difference between research method and research methodology difference. This part of our detailed tutorial on market research planning looks at exploratory research used when marketers looks to discover something that is not known. Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement christy ashley and tracy tuten.
An exploratory study of green it adoption issues among smes t ramayah 1, 1khor kuan siew2, 3noor hazlina ahmad , hasliza abdul halim1, may-chiun, lo 1 school of management, universiti sains malaysia, 11800 minden, penang, malaysia 2.
International journal of marketing studies international journal of marketing studies the benefits and values of green lifestyle p39 chocolate, colour and consideration: an exploratory study of consumer response to packaging variation in the south african confectionery sector. Role of socio-demographics in segmenting and profiling green consumers an exploratory study of usefulness of these characteristics in profiling different segments of green consumers and evolving accordingly the green marketing strategies and environmental campaigns as capable of. 2015 dissertation for master of business administration selected by academic staff as a good example of a masters level dissertation this study is an exploratory research to critically evaluate the relationship between green marketing and luxury brands from the luxury consumer perspective. Green growth: an exploratory study of metro and non-metro garden centers' use of new media marketing. Gall bjorklund and richard bjorklund (1979) ,an exploratory study of toddlers' satisfaction with their toy environments, in na an exploratory investigation paul e green, marketing applications of mds. The authors conduct an exploratory survey that examines the smoking behavior, perceptions her research interests include green marketing, tobacco consumption and antitobacco advertising, health claims in food advertising, and supply chain management dr.